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Showing posts from December, 2018

Proactive Support Stories #1: How A Call Saved My Day

Basic Support or Unnecessary Support?

Back in the day, when I was running my own startup, I had this fear of missing out on important meetings and I would make sure that I block my calendars with enough of them to ensure that I was on top of everything. In my opinion, this is a basic requirement any executive would have. Comparing this to the customer mindset, there is a very simple yet important requirement that customers want to know any updates to their service or product and how it impacts them at any given moment.

Customer Acquisition is Important. But Retention?

I would like to continue by telling a story that happened to me a few months back. I wanted to commute and I had gotten tired of the two popular cab services in Chennai. I wanted to try something new and got hold of another service provide who was a new entrant to the market. I had started to like their service and was wondering if I could switch completely to them and make my life easier. This is when the following incid…
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