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Showing posts from May, 2018

Social Media Marketing - 4 Ways You can Convert an User into a Subscriber

In 1940s, there was a shop called Tim's Burgers in one of the alley of the city of New York. Tim Crompton was the sole owner of the shop and made delicious and juicy burgers which was loved by all of his customers. The burgers are so delicious that it was mouth watering to see them come in a nice small plate as you sit inside the small but cozy place.
The customers were all known to him and nobody from outside his usual customer base were his regular visitors. Because of literally no marketing, and no new customers coming into his shop as time goes by, the burger shop died a slow death even though it was more tastier than the established McDonalds and KFCs. 
Reasons for no New customers New customers gain entry in to brick & mortar stores based on foot volume and mindshare of the shops' advertisements that are available over the locality. The marketing materials that you publish outside the store has to be prominent for customers to notice and get them registered in their…

Hackathons - Top 4 Reasons Why You Should Participate in Them

The story begins when I encountered a HBR post that works out a few metrics about how companies that have highly engaged employees, outperform those that doesn't. My brain started thinking passively about these metrics and how it can impact business in a larger sense and I started thinking how we can have better engaged workforce that benefits both the company and the employees themselves.

Then, one fine day, when I was driving my car mindlessly, not knowing how my minded drifted to the same topic, I was again deeply thinking about the ways that we could engage employees more in simpler ways and get them involved in more ideation and creation process. This, in my opinion, will create more avenues for the employees to gather real world problem and brainstorm its solutions and help them in their growth for their careers. I thought this could be a real problem that can be solved for the knowledge workers as a whole. Then suddenly there was a huge Volvo bus in front of me siding from…
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