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Showing posts from 2016

Why Microservices?

I have a few tidbits about why to use microservices and why it makes sense to create few microservices as a side project and learn from the same. A lot has been said on why you should use microservices in the internet, that said, I look at it from a practical point of view and give you a very basic idea why we should use microservices and stop monoliths from becoming huge mountains of code in the future.
AdvantagesSimpler codebase(s) - Multiple projects with simpler code to maintain.Single responsibility - The microservice has a single responsibility and moves the developer from the mindset of developing everything together into separating multiple functional aspects into separate codebase.Test coverage naturally increases - since the codebase becomes smaller, the code coverage increases and bugs are figured out earlier in the development lifecycle.Readable codebase - Smaller equals precise and more readable and understandable. You have to understand this is different from simpler co…

Learn how BigData can help your Marketing Efforts

As marketing efforts increase across all industries and their significant cost/spending increases, there comes a question to the minds of the marketing executives — How do I increase the marketing ROI by leveraging the huge amounts of data that the company has accrued throughout the years?
Read the full article here.

B2B selling demystified like a Rockstar - Part One

I'm sure every person in the enterprise world knows the definition of b2b. B2B is short for “business to business.” It indicates sales made to other businesses, rather than sales to individuals. The latter is referred to as “business to consumer” sales, or b2c. This distinction makes the sales person think that b2b sales is very different from b2c. B2B requires a lot of interpersonal skills and lots of casestudies to get across to that particular influencer who needs to be convinced that your product/service is going to make a change to his organization. Is that right?

Before we get into the details of b2b selling, lets have a look at this particular statistic from Forrester Research.
1 million B2B sales jobs in the U.S. will be obsolete by the year 2020. – Forrester Research What does this mean? And why is the b2b landscape changing a lot? Before we answer those questions, lets have a look at what b2b selling means.
How do you approach B2B Sales? B2B selling is a step by proces…
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