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Showing posts from October, 2015

Why should content marketing take a high priority in your marketing efforts?

I have been on both sides of the sales coin — as a seller and as a buyer. It is frustrating when you have too many people trying to sell their so called “flagship” product or services. It is also highly frustrating when you are trying to sell your services/products to probable customers. It is highly tough, if not impossible, to get the right audience to listen to your messaging. This is where the content marketing comes in. The following points highlight why content marketing is good and should start to do it if you haven’t started yet. 1. Social content will lead to more shared content If you write content that is captivating and that which resonates with the end-audience, then you have increased your probability of getting more shared content and this content might spread just as easily to more marketing channels like email, whatsapp, linkedin etc. So it is always better to have content that could be spread to your social channels. 2. Organic searches will lead to better goal conv…

Top 3 Sales Tips That You Should Know Already

Sales is an art (read as: THE art of selling) that most sales reps and even executives do not understand about. Here are my few tips that I believe will enhance your sales skill and acumen. 1. Never go into a meeting without a plan Always know how to close the deal and plan it way ahead. Include the plan and strategize a way to put a supporting idea to close the deal in your presentation so that you influence the decision makers without much trouble. That said, be always on the lookout for more than one way to close the deal. Each customer is different and plan your strategy in a way to maximize the number of ways you can close the deal. 2. Be on time This tip will be useful in more than one way. Be on time — for everything. This includes from sending your collaterals, decks, quotes etc to showing up to meetings on time, talking to your prospects right on time etc. The core idea is to increase the professional trust in your customers minds and to show that you have a shared responsibil…
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