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Social Media Marketing - 4 Ways You can Convert an User into a Subscriber

In 1940s, there was a shop called Tim's Burgers in one of the alley of the city of New York. Tim Crompton was the sole owner of the shop and made delicious and juicy burgers which was loved by all of his customers. The burgers are so delicious that it was mouth watering to see them come in a nice small plate as you sit inside the small but cozy place.
The customers were all known to him and nobody from outside his usual customer base were his regular visitors. Because of literally no marketing, and no new customers coming into his shop as time goes by, the burger shop died a slow death even though it was more tastier than the established McDonalds and KFCs. 
Reasons for no New customers New customers gain entry in to brick & mortar stores based on foot volume and mindshare of the shops' advertisements that are available over the locality. The marketing materials that you publish outside the store has to be prominent for customers to notice and get them registered in their…
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Hackathons - Top 4 Reasons Why You Should Participate in Them

The story begins when I encountered a HBR post that works out a few metrics about how companies that have highly engaged employees, outperform those that doesn't. My brain started thinking passively about these metrics and how it can impact business in a larger sense and I started thinking how we can have better engaged workforce that benefits both the company and the employees themselves.

Then, one fine day, when I was driving my car mindlessly, not knowing how my minded drifted to the same topic, I was again deeply thinking about the ways that we could engage employees more in simpler ways and get them involved in more ideation and creation process. This, in my opinion, will create more avenues for the employees to gather real world problem and brainstorm its solutions and help them in their growth for their careers. I thought this could be a real problem that can be solved for the knowledge workers as a whole. Then suddenly there was a huge Volvo bus in front of me siding from…

Why Microservices?

I have a few tidbits about why to use microservices and why it makes sense to create few microservices as a side project and learn from the same. A lot has been said on why you should use microservices in the internet, that said, I look at it from a practical point of view and give you a very basic idea why we should use microservices and stop monoliths from becoming huge mountains of code in the future.
AdvantagesSimpler codebase(s) - Multiple projects with simpler code to maintain.Single responsibility - The microservice has a single responsibility and moves the developer from the mindset of developing everything together into separating multiple functional aspects into separate codebase.Test coverage naturally increases - since the codebase becomes smaller, the code coverage increases and bugs are figured out earlier in the development lifecycle.Readable codebase - Smaller equals precise and more readable and understandable. You have to understand this is different from simpler co…

Learn how BigData can help your Marketing Efforts

As marketing efforts increase across all industries and their significant cost/spending increases, there comes a question to the minds of the marketing executives — How do I increase the marketing ROI by leveraging the huge amounts of data that the company has accrued throughout the years?
Read the full article here.

B2B selling demystified like a Rockstar - Part One

I'm sure every person in the enterprise world knows the definition of b2b. B2B is short for “business to business.” It indicates sales made to other businesses, rather than sales to individuals. The latter is referred to as “business to consumer” sales, or b2c. This distinction makes the sales person think that b2b sales is very different from b2c. B2B requires a lot of interpersonal skills and lots of casestudies to get across to that particular influencer who needs to be convinced that your product/service is going to make a change to his organization. Is that right?

Before we get into the details of b2b selling, lets have a look at this particular statistic from Forrester Research.


"1 million B2B sales jobs in the U.S. will be obsolete by the year 2020." – Forrester Research What does this mean? And why is the b2b landscape changing a lot? Before we answer those questions, lets have a look at what b2b selling means.
How do you approach B2B
B2B selling is a step by process…

Why should content marketing take a high priority in your marketing efforts?

I have been on both sides of the sales coin — as a seller and as a buyer. It is frustrating when you have too many people trying to sell their so called “flagship” product or services. It is also highly frustrating when you are trying to sell your services/products to probable customers. It is highly tough, if not impossible, to get the right audience to listen to your messaging. This is where the content marketing comes in. The following points highlight why content marketing is good and should start to do it if you haven’t started yet. 1. Social content will lead to more shared content If you write content that is captivating and that which resonates with the end-audience, then you have increased your probability of getting more shared content and this content might spread just as easily to more marketing channels like email, whatsapp, linkedin etc. So it is always better to have content that could be spread to your social channels. 2. Organic searches will lead to better goal conv…

Top 3 Sales Tips That You Should Know Already

Sales is an art (read as: THE art of selling) that most sales reps and even executives do not understand about. Here are my few tips that I believe will enhance your sales skill and acumen. 1. Never go into a meeting without a plan Always know how to close the deal and plan it way ahead. Include the plan and strategize a way to put a supporting idea to close the deal in your presentation so that you influence the decision makers without much trouble. That said, be always on the lookout for more than one way to close the deal. Each customer is different and plan your strategy in a way to maximize the number of ways you can close the deal. 2. Be on time This tip will be useful in more than one way. Be on time — for everything. This includes from sending your collaterals, decks, quotes etc to showing up to meetings on time, talking to your prospects right on time etc. The core idea is to increase the professional trust in your customers minds and to show that you have a shared responsibil…
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